The Salon By NADA, Paris 2024 exhibitors’ view Copyright Gabriele Abbruzzese
One of the must-see events during Paris Art Week was The Salon by NADA and The Community in a fresh and most exciting spirit !
Energetic Presentations
Together, the New Art Dealers Alliance (NADA) and The Community concluded the inaugural edition of The Salon, an invitational art fair which debuted at 30 bis Rue de Paradis in the 10th arrondissement of Paris this October 17–20, 2024.
Featuring exceptional international presentations, notable sales, and signature programming, The Salon showcased a dynamic selection from over 50 galleries, art spaces, and non-profit organizations spanning 18 countries and 24 cities. Over the course of the weekend, more than 10,000 guests flowed through three floors of the venue—which was formerly the Baccarat crystal company headquarters.
“We are grateful beyond words to have closed out an incredible weekend celebrating our inaugural fair in Paris together with our amazing network of artists, dealers, and supporters from around the world,” said NADA Executive Director Heather Hubbs. “The Salon embodies in a novel way NADA’s mission and values: community, participation, and education.”
“The first edition of The Salon by NADA and The Community marks an exciting new era for the contemporary art scene in Paris. We were thrilled by the diversity of presentations from both galleries and non-profits, and by how the fair’s open, airy layout fostered meaningful dialogue and deeper engagement with the works,” said The Community Founder and Director Tuukka Laurila. “The fair’s success, both in terms of sales and the creation of new connections, reflects the growing global appreciation for bold and experimental approaches in contemporary art.”
The Salon By NADA, Paris 2024 exhibitors’ view Copyright Gabriele Abbruzzese
Strong Sales
Spirits were high on opening day, with many exhibitors reporting noteworthy sales by mid-day. Magenta Plains from New York sold multiple paintings by Jane Swavely between $12,000 and $18,000, two small paintings by Alex Kwartler for $6,000 and $7,000, as well as a large piece by Rachel Rossin for $35,000 to an institution.
Together, 52 Walker and Mitchell-Innes & Nash sold five sculptural works from their co-presentation of Pope L.’s Endless Column for $175,000 to an institution, and two other works for $45,000 and $12,000. cadet capela presented a solo booth by Blake Daniels, with two pieces selling between $20,000 and $25,000.
Off Paradise sold three cast-resin paintings by Maximilian Schubert in the $10,000-$16,000 range and a cast-resin chair sculpture by Mitchell Charbonneau for $8,000. Entrance reported strong interest in their presentation of Ethan Means, an artist from Flatbush, Brooklyn, with multiple paintings sold for over $1,000.
The Salon By NADA, Paris 2024 exhibitors’ view Copyright Gabriele Abbruzzese
From the Exhibitors
“The Salon was fun! Fun is not a word I often use when speaking about an art fair. But the energy, crowd, and gallery presentations were refreshing. And most importantly, everyone was selling! As a NADA member for over 12 years, this gutsy fair is just one more reason I love NADA and feel its need in the art world ever more.” – Ebony Haynes (52 Walker, New York), co-presentation with Mitchell Innes & Nash, New York
“This first iteration of The Salon by NADA and the Community in Paris offered unknown possibilities. Once embarked upon, from the layers of architectural history inside the former Baccarat Factory building, to the generous and airy flow of layout, we as exhibitors were given a freedom and opportunity to explore what is rarely offered in the context of an art fair. This fair was the result of collaboration among organizational teams that approach art (in all its various media and forms) as a cultural entity, not a luxury commodity.” – Franklin Parrasch (parrasch heijnen, Los Angeles)
« NADA maximized an opportunity for galleries and artists who previously did not have exposure in Paris. Their strategy was smart: invitation only, historic venue with natural light, and proximity to Paris Internationale. » – Olivia Smith (Magenta Plains, New York)
“The Salon’s collaborative model, which overcomes the often misunderstood separation between commercial and non-profit initiatives, not only offers a novel visitor experience but also holds transformative power within the art community. I have enjoyed the sense of neighborly care and exchange, as we collectively bridge the gap.” – Benedikt Wyss (SALTS, Basel)
The Salon Online Viewing Rooms will remain live through Friday, November 1st, 2024.
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